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Our pets have an amazing ability to influence those around them with their spirit. In Hawaii, we call this the “Aloha Spirit”— which we believe is guidance for how to live our best lives. When we welcome a pet into our ‘Ohana—our family—they show us how to live with more kindness, patience, unity, and unconditional love. Here at Belly Rubs + Grubs, we are passionate about extending Aloha from pets to their families through fashionable apparel and accessories.

Belly Rubs + Grubs is a Hawaii-based small business, featuring locally-designed products and a few other pawsome brands our own fur babies love. Each product of our collection is limited and carefully selected for style and enjoyment

We at Belly Rubs + Grubs warmly and sincerely strive to embody the full meaning of the Aloha Spirit, as our pups have shown us how to live with more kindness, patience, unity, and unconditional love. Most of all, we want to extend the spirit of Aloha beyond the islands to all pups and their families around the world. If you’re still not sure what that looks like, let a pet show you what it feels like after a good belly rub. From our Belly Rubs + Grubs ‘ohana to yours, the next time someone asks you what kind of dog you have, we hope you can say, “My breed is Aloha.”  

Akahai, meaning kindness to be expressed with tenderness;

Lôkahi, meaning unity, to be expressed with harmony;

Olu`olu, meaning agreeable, to be expressed with pleasantness;

Ha`aha`a, meaning humility, to be expressed with modesty;

Ahonui, meaning patience, to be expressed with perseverance.

Reference: “Aloha Spirit” law (Hawai’i Revised Statutes, section 5-7.5)